CREATE A TV PROMO FOR E4 PUBLICISING THEIR MONDAY NIGHT MOVIE STRAND
Brief:
Create a TV Promo for E4 publicising their Monday Night Movie strand.
Target Audience:
E4’s audience are young and savvy. They come to E4 for a good dose of escapist entertainment. Some of it is brand defining, high quality and innovative – shows like Dead Set, Skins and The Inbetweeners, whilst some of it is good fodder for when you want to chill out – a classic episode of Friends anyone? E4’s viewers have a strong relationship with the channel but increasingly spend their time media stacking – watching TV whilst texting, or hanging out
on social networks. It is harder and harder to get viewers’ attention.
RESEARCH...
COMPOSITION
BACKGROUND IMAGE TO BE USED IN THE FINAL SET...
Storyboard...
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